“In today’s world, companies spend hundreds of millions, if not
billions to establish, promote and protect their brands-Nike shoes,
McDonald’s hamburgers , Apple computers, Starbucks coffee, United
Airlines, Ivory soap,. However one of the first high-value brands in
America was not an inanimate product. It was humans. African Americans
... were turned into animate products: slaves. And the brand that the early
ruling class literally and figuratively burned onto black Americans as
they did with livestock, was the permanent identifier of ‘subhuman
inferiority’”. - Tom Burrell, Brainwashed Challenging the Myth of Black Inferiority